Our Story

London’s edgiest neighbourhood, set along the south side of Oxford Street, is known the world over for its eclectic nightlife and entertainment destinations. Just across the famous Oxford Street sits Noho, an equally vibrant and artistic area of Central London. Throughout the 1970s and 1980s, the Noho area was an important hub for the textile and media industries, with several television production companies, advertising agencies and fashion traders making the area their home. Noho’s creative legacy has endured, with the area now housing the headquarters of countless fashion brands, photography studios and media agencies.

Having spent the noughties hunting exclusive labels and collections in Europe to bring to British retailers, Francesca and Lauren developed a passion for all things French and Italian. The unparalleled quality, daring design ethos and attention to detail of garments sourced in France and Italy offered women a tempting alternative to the styles on offer on the British high street. Since then, they have developed relationships with many notable designers, brands and manufacturers in the key French and Italian fashion districts. Francesca and Lauren found success in buying for the British market through their eye for sourcing beautiful and distinguished products, now available to you.

The unique fashions available in the Noho area didn’t stay secret for long; women across the UK and worldwide have been visiting the area for decades hoping to stumble upon a brand’s sample sale or end of season sale. This is for the lucky few who are able to travel to London to access exclusive labels from Europe and beyond. Operating from the heart of Noho, our online store hopes to give you access to a new class of fashion, one with quality, exclusivity and confidence at its core – all with the standard of service you would expect from your favourite boutique.


Company Information:
NOHO.CO.UK is a trading name of Noho Place Limited, a company registered in England and Wales under registration number 8554866. Our registered address is 2nd Floor, 85 Frampton Street, London, NW8 8NQ, UNITED KINGDOM.